About Fif

The FIF Brand is a fashion empire whose mission is to supply our consumers with a selection that is tailor-made to uplift, encourage, motivate and inspire.  Our love and desire to serve people coupled with our determination to reinvigorate our community with a trendy look; stimulates confidence that incorporates core values surrounding culture and SWAG that consumers can take pride in while looking fly. 
Steve Forbes once said; “your brand is the single most important investment you can make in your business.” FIF brand is not just a business, it is a symbol of our commitment and investment in providing our consumers with an avenue of self-expression that is enriching and uniquely distinct.
We want you to know that loving yourself and expressing it through fashion can make you feel oh so good! Our online store will not only have the most stylish t-shirts, jackets, and jewelry, but we’ll also have books, journals, notepads and much more! We know sometimes it’s hard to put into words how you feel from day to day, but we hope our apparel can say it for you! We hope FIF can make it a little easier to share your faith and to be authentically you! 
The FIF brand is the single most important investment you can make in yourself!

Sherjuana Carr, CEO & Designer

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